A2 Media Evaluation

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Supporting Piece: Magazine Article - Stage 3

The beginning page of the magazine spread has changed quite dramatically. After conducting some further research on magazine articles and their conventional layouts I decided that a bold picture and a small amount of the story would be the most successful way of enticing the reader to carry on.

Audience Feedback

We were fortuante enough to have a substatial audience to view our documentary, this ultimately meant more opinions and more feedback, this is a dramatic improvement on last years feedback which only included a few class mates.

There was a mix of media and non-media students in the audience which is evident in terms of their understanding of the construction of the documentary and the depth given in their feedback.

Statistic Shots

This is the format that the group have decided to use for the statistics. It is in keeping with the motoring theme and is an effective way to portray the statistics. Voice overs will be added and the colours will be partialy bled.

Editing has been the main focus of the group over the last two or three weeks as we already have a substantial amount of footage, however, after editing the clips we had already filmed the group felt we were lacking in one part of the documentary. We decided to charge up the camera and head off to look for a suitable candidate to film for another interview.

This interview would be focused on the persons view of teenage drivers, in order to gain credibility we had to include an interviewee from a younger and older generation. We devised a list of questions that would form the foundation of the interview, luckily the people we interviewed already had their own opinion of teenage drivers which really made the interviews seem as they were speaking from experience as opposed to it being to scripted.

Below are two uncut interviews that will be condensed and edited to fit into the documentary.

Supporting Piece-Magazine Article-Stage 2

The magazine article is taking shape, after researching magazine conventions and using MS Publisher to find a suitable layout I am able to design a professional and effective article.

Dafont.com allows users to create a range of titles, this is made possible by the consumer entering text that the site then converts into a title template, this can then be inserted in to almost any document.

By making constant drafts of the article I am able to keep track of my progress and revert to any parts I wish to change or improve.

Supporting Piece-Television Ad-Stage 2

The video featured in this blog is a compilation of archive footage downloaded from Youtube, the group has edited the clips using iMovie. In this draft/prototype we are trying to create an advert that will appeal to a young audience, hence the upbeat, modern non-diegetic music and the vehicles featured in the advertisement are stereotypical of the young generation. By using statistics in the advert we hope to add a shock value as well as reinforcing the documentary with solid facts.
(Second Draft)

Supporting Piece-Magazine Article-Stage 1

The second supporting piece I am going to construct is a Magazine article based on the subject of the documentary, it will also be used to promote the programme to a specific audience, ideally young adults from 16 through to 20.

Firstly, like any task that has to be carried out, I had to do some research about the conventions of a magazine spread. A good place to start was to flick through magazines that were lying around the house, one obvious attribute that magazines have is that they are a lot more graphical and coloured content than, for example, The Times newspaper. Magazines also tend to specialise in particular areas of interest such as Football, Aviation or Fashion. Whilst both magazine and newspaper articles can be formal, magazines contain a lot of illustrative content, usually adding a visual angle to a story, this is one reason why they are a popular source of information.

By creating a magazine spread I hope to catch the intended audience, this possibility can be greatly increased by making an engaging article and publishing it in the most effective area, such as a teenage orientated magazine.

Supporting Piece -Television Ad -Stage: 1

The entire media class has been set a task, to make three supporting pieces to the documentary. Students can make a range of pieces spaning from a magazine spread to a billlboard campaign and a television advertisement to a radio jingle.

My group has come to the decision to make the television ad as a team produced piece whilst making two seperate supporting pieces that will be individualy produced.

Stage 1 of the television ad consists of research, in our case, focusing on teenage driving. There have been and are some hard hitting adverts on television to drive home the dangers of driving in general. The video clips below are advertisements aired on UK TV from the Ministry of Transport to raise awareness about motorbikes and drink driving:

The group have been focusing mainly on the impact of these adverts, as our documentry is of the same genre we need to create an impact like these ads have in order to draw in the audience. Audience feedback can be useful, Youtube is one of the best places to find such opinions.

This link will take you to the Youtube page that contains the 'Think-Drink Driving' advertisement, on the page we were able to read viewers opinions:

http://www.youtube.com/watch?v=GX1q66ruuBM&feature=PlayList&p=EAA9BB09632F6C9D&index=1

Archive From Youtube

After some searching on the internet I came across a very useful piece of software called Youtube Downloader, the program simply allows me to download any clip off Youtube and convert it into a number of file types. The best attribute of the software is that it is completely free (and legal).

I was intreged to find out wether I could actualy do what it said, so I found a relavent clip on Youtube and downloaded it, as promised, converted it to an MPEG 4 file, all very easy and user friendly, imported the clip into iMovie and finaly added a few cross-fades and dissolves.

This piece of software could come in very useful for the rest of the project as it alows us an outlet to obtain archive footage.
The test clip is below (Audio Extracted)

Depth

This is an interview the group have put together which expands on previous editing and filming techniques, we have pushed ourselves further whilst creating depth in the piece by adding music and incorporating dynamic shots of the characters. We have been remined that it is not the filming but instead the editing which consumes most of the time when creating a short clip such as this, luckily we have the resources and teaching staff to help us when the editing becomes more technical and specilaised.

This is the final product of some filming and editing that the group composed over the Christmas holiday.