Supporting Piece -Television Ad -Stage: 1

The entire media class has been set a task, to make three supporting pieces to the documentary. Students can make a range of pieces spaning from a magazine spread to a billlboard campaign and a television advertisement to a radio jingle.

My group has come to the decision to make the television ad as a team produced piece whilst making two seperate supporting pieces that will be individualy produced.

Stage 1 of the television ad consists of research, in our case, focusing on teenage driving. There have been and are some hard hitting adverts on television to drive home the dangers of driving in general. The video clips below are advertisements aired on UK TV from the Ministry of Transport to raise awareness about motorbikes and drink driving:

The group have been focusing mainly on the impact of these adverts, as our documentry is of the same genre we need to create an impact like these ads have in order to draw in the audience. Audience feedback can be useful, Youtube is one of the best places to find such opinions.

This link will take you to the Youtube page that contains the 'Think-Drink Driving' advertisement, on the page we were able to read viewers opinions:

http://www.youtube.com/watch?v=GX1q66ruuBM&feature=PlayList&p=EAA9BB09632F6C9D&index=1