The video featured in this blog is a compilation of archive footage downloaded from Youtube, the group has edited the clips using iMovie. In this draft/prototype we are trying to create an advert that will appeal to a young audience, hence the upbeat, modern non-diegetic music and the vehicles featured in the advertisement are stereotypical of the young generation. By using statistics in the advert we hope to add a shock value as well as reinforcing the documentary with solid facts.
(Second Draft)
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